Restaurant
Advertising and Marketing
Our
Restaurant
Advertising and Marketing team provides the following services.
Website
Design:
● Domain Registration
●
Website Design
●
Website Hosting
●
Website Search Engine Submission
●
SEO (Search Engine Optimization)
●
Website Visitor Tracking
●
Develop Short and Long Term Marketing Strategies
●
Establish Target Market (e-mail,
local and area address collection and filing)
●
Ad Design (Internet
e-mail blast and local & area mailers)
●
Implement Internet Advertising and Marketing (e-mail
blast)
●
Implement Direct Mailers (direct
mail advertising)
●
Website Link Networking (website
link exchanges)
●
Social Media Marketing and Networking (Facebook - Twitter -
etc.)
●
24/7 Tech Support and/or Help Hot-line
Set up
Social Media Communication Network:
● Facebook - Twitter - TripAdvisor - Google - Yelp - Urbanspoon - Foursquare & others
●
24/7 Tech Support and/or Help Hot-line
Establish
New & Referral Business From:
●
Local Businesses
●
Local and Area Lodging
●
Corporate
●
Transient
●
Groups / Activities
●
Tour Bus
Communicate
Directly to Promote New & Established Business:
●
Local and Area Chamber of Commerce
●
Local and Area Tourism Offices
●
Area Welcome Centers
●
Area Hotels
●
Tour Bus
Organize &
Promote:
●
Yearly Activity & Events Calendar
●
Fundraising
●
Sponsorships
Provide
Mystery Shopper Service:
Mystery
Shopping is the most accurate and reliable tool a business can
use to gather information regarding their actual customer
service performance at the "moment of truth". This "moment of
truth" is not when the staff is on their best behavior because
the boss is around - it is when they interact with customers
during their normal daily routines.
●
Three Visits Each Month - Different Times & Day
●
Each Visit Will Propagate the Following Reports:
◊ Overall
Cleanliness & Appearance - Exterior & Interior
◊ Initial
Contact & Service
◊ Food
Quality & Eye Appeal
◊ Overall
Observations
◊ Recommendations
Supplied Upon Request
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